For this reason, the ideal is to use this great element of advertising

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Advertising text is one that tries to attract the attention of users and convince them to perform a certain action , which does not necessarily have to be making a purchase decision. These types of messages can also encourage establishing contacts, requesting quotes or simply requesting more information about a certain product or service. In short, it is a persuasive text for commercial purposes, which is why it is valuable within Digital Marketing promotion strategies . An advertisement or advertisement that includes advertising text can reach thousands of users and generate multiple sales opportunities. As well as Content Marketing material with




excellent positioning in search engines and valuable information for the Fax Lists buyer persona . as a complement or addition to a digital strategy for the dissemination of non-intrusive content. What types of advertising texts exist? ADVERTISEMENT If we are guided by traditional theory, we find that there are two main types of advertising texts: argumentative-descriptive, and narrative. Let's see what eachem in industries such as smartphones and other technological devices. In their texts, the brands in these sectors try to convince users through the







one is about! Argumentative-descriptive As its name reflects, it is one that is based on an argument (or several) to convince the public. Furthermore, this advertising text is usually very descriptive, since it must explain the attributes of a product or service as part of the argument. When talking about examples of argumentative-descriptive advertising text, we presentation of functionalities, differentials and more. It is also widely used in advertising for apps , software and systems. Narratives When frequently find th