This plan should include the

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channels, such as your website, your blog, and your social media pages. topics you plan to address, where you’ll post each piece of content, what format you use and who will write or produce the content. A good content strategy also covers what you hope to accomplish, your target audience, and the metrics you will use to determine whether your strategy is successful. What is the purpose of a content strategy? There are many benefits to having a written, cohesive plan. These include: Making sure that all of your content supports your brand marketing.

Saving time by knowing what you’ll be writing about and Bahrain WhatsApp Number where you’ll be posting your content Helping all content team members understand what’s expected of them and when it’s expected Setting a goal or goals for the strategy and the means to measure success Does content strategy help SEO? A good content strategy can help your SEO results, depending on how it’s written. Ideally, your strategy will focus on topics that focus on keywords and phrases that rank well on Google. In addition, you might include in your strategy asking experts in your field to write guest posts that will likely garner high-quality backlinks.




The difference between a content strategy and a content plan While these two concepts are similar, a content strategy builds on a content plan to include the purpose of each post, as well as the goals and results you expect from your content. A content plan simply lists what, when, and where you plan to post content. What are the 3 components of a content strategy? As we touched on above, three essential parts of a good content strategy include the purpose and goals for your content.