Home in on content types and ideas Once you’ve done all of this work

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Content that will speak to others like them. Start defining your content needs At this point in the process, you can begin looking at how to create content to speak to your ideal customer and serve your business objectives. Start by evaluating the content you already have. Are there gaps in that content. Are there pieces that could be repurposed, refreshed, or otherwise spruced up or repackaged for your needs. What else can you create to complement or enhance your existing content. This is a great place to undertake some competitive research and see if there are opportunities for you to own a specific search term or fill a content gap left by your competitors.


Upfront, you can get specific about your March content ideas. Now’s the time to brainstorm different types of content. march content ideas - content marketing funnel chart Returning to the example of the sales growth goal, you might Iceland Phone Number create content like: A webinar series that lets your in-house subject matter experts share advice on a topic your ideal customer cares about. A blog series that addresses a significant pain point your customers have. A gated white paper that details proprietary research you’ve done in your area of expertise.




Once you have a broad sense of where you want to go with your content, you can place things on the calendar and find opportunities to refine the idea in line with the season. How to brainstorm content ideas for March What kind of content do you want to put on your calendar in March. Look to the season to help you brainstorm specific ideas. There are quite a few noteworthy days that fall in March, including: Women’s History Month .March -. International Women’s Day .March . Ramadan .begins March . Start of Daylight Savings .March . Pi Day .March . Patrick’s Day .March . First day of spring .March .