It takes into account the following external limitations

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Example: If your company has launched a product that is placed at the top of consumer preferences (strong point) and demand is increasing (opportunity), use marketing campaigns that involve dramatization or other promotions. Defensive strategies They are based on strengths and threats and are reactive strategies, drawing on internal strengths to counter threats. Example: If a company is the market leader in its industry (strength), but sales are declining (threat), new products may be created or prices may be reduced. Adaptive strategies They refer to weaknesses and opportunities and are reorientation strategies. In this case you change an element of weaknesses to take advantage of opportunities.


Example: if there is a seasonal product, which is not successful outside a time limit, you can Phone Number Data improve it and launch a campaign to promote it with rigorous attachments. Survival strategies I appeal to weaknesses and threats. In this case, the call is made to identify a solution that reverses the disadvantageous situation in which you are compared to the competition. Example: if customers migrate to other competing companies, improve their loyalty strategy by offering them additional benefits or discounts. Benefits of swot analysis See the SWOT analysis as a tool that allows a complete x-ray of your company and its activity. It is a simple and quick method to identify the key factors underlying the suitability of the organization to the internal and external environment. The Swot analysis does not require major financial resources and can be carried out in a short and efficient time, having major results in the medium and long term.





Limitations of SWOT analysis Limitations can cause companies to see the circumstances very simply and lose sight of the key strategic issues that may arise along the way. Identifying strengths, weaknesses, opportunities or threats is a subjective procedure given the high degree of uncertainty in the market. Even though the SWOT analysis emphasizes the importance of the four elements, it does not establish how they can be correctly identified by companies. It takes into account the following external limitations that cannot be controlled: rising prices due to inflation, economic policies, declining exports, legislation, but also internal limitations: lack of qualified personnel, poor quality products or insufficient development facilities. Example Swott analysis For a start-up aiming to define the current image and a growth strategy in the next six months, the following Swott analysis can be considered: Strengths 1. What is our competitive advantage? 2.