When our customers have little presence on the internet

pxrabbyxxx62@gm

If you don't have a blog section, don't panic: it's very easy to add one. And if you already have one, but you have published articles specific to your company's news on it - which therefore have nothing to do with inbound type content -, all you need to do is create categories to put order in all that. What can we do  It's not because your target is over 50 and reads the printed press that they don't get information on the internet.

We often have preconceptions about our Chinese Malaysia Phone Number List customers' digital lives , sometimes completely out of sync with reality. However, in the same way that in personal life our first instinct when faced with a question is to search on Google, the same goes for professional life. To confirm, or refute, the fact that your target has little online presence, you can start by studying their presence on a network such as Linkedin.




When it comes to digital uses, we are never safe from a pleasant surprise! And even if your main buyer persona is not very present on the internet, the converse is not necessarily true for his closest collaborators. So, instead of trying to reach the CEO, target the CFO, the CTO, HR or even the staff directly. If your solution is of interest to their company, these are all prescribers that it would be a shame to neglect ! > Read also: The 5 specificities of inbound marketing for software publishers Concretely, what types of content can we create according to the 3 phases of the purchasing cycle? The buyer journey refers to the 3 phases a prospect goes through before making a purchase.