The idea of ​​product release sequence is simple. Imagine you are launching

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effectively used by e-commerce companies as well. a product and have a small email list of prospects and customers. If you simply announce the product once and wait for a response, you might hear ... crickets. If you 've emailed this list regularly in the past, maybe you'll get some interested people. But if you don’t take the time to craft a series of emails to announce your new product, you won’t be successful. How to create the perfect product launch sequence? The idea is to take Gary Vee 's famous jab, jab, jab, right hook strategy and add some enhancements to it.

So you can’t just send out one email about your product Job Function Email Database over and over again. You need to swap product sales emails with informational emails that provide value to the customer and explain the need for the product first. Here’s an example from , where he demonstrated an incredible product launch sequence that he used to make $ in hours . Brian’s Product Release Sequence: Email – Educational Email – Educational Email – Product Information .




Email – Launch Email – Educational Email – Last Call Bonus: Email – Hourly Signup Deadline Email – Move Deadline Again The formula for Extended - Hour Email - Last Call educational emails is very simple. The first part is always a story that really engages the user, touches on some pain points, and entices them to read the rest