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Exploit the pandemic to promote a brand. So don’t adopt a cut and paste message just because others are. Take a stand by using your unique perspective and voice to stand out from the noise. . Consider risk vs. reward When brands take a stand on issues using social media, the top three reactions of consumers were positive, ranging from intrigued to impressed and engaged. This trumped negative emotions and shows the power of speaking out to drive positive engagement leading to brand loyalty and inevitably sales. How Brands Can Take on Social Issues on Social Media . Not taking a stand on a key issue could be detrimental It can happen that some issues are so significant, that a brand ignoring them can be seen as a negative.


Global movements such as #MeToo and #BlackLivesMatter had such an impact on society they infiltrated culture and media. Choosing to not acknowledge them may demonstrate a brand’s lack of interest in issues that matter. According Exit Mobile Number List to Sprout Social’s research, the top four issues that consumers want brands to take a stand on are human rights, poverty, environment, and education. How Brands Can Take on Social Issues on Social Media How do you use social media to champion social issues? Social media is an important tool for supporting and





commenting on social issues. But there’s a skill to use the platforms effectively. . Listen to your customers Before you take to social media to advocate on a topic, take time to listen. When activism happens around a social cause, emotions can run high. During the BlackLivesMatter protests, the sentiments expressed on Twitter were fear, anger, joy and sadness. To understand your audience, use the best audience listening tools to gauge the mood. This will allow you to turn a negative emotion into a positive action such as urging followers to .