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Dove's Detox YourFeed campaign aimed to demonstratethe harm of toxic beauty advice. Its use of social media helped get the messageout as people shared using the hashtag. DetoxYourFeed Dove campaignDetoxYourFeed Dove campaign Show, Don’t Tell When it comes to any kind ofadvertising, whether it’s social media-based or not, it’s better if you showyour story rather than tell it. But, what does this mean? In the realm of socialmedia, this might be as simple as creating a compelling video, or infographic,or using a stunning visual in combination with a catchy title to get yourmessage or the gist of it across quickly.
After all, you only have a fewseconds to make your point, so why not make it as Find Your Mobile Number List clear and visually invitingas possible? Technology company, GoPro is a great example of this 'show, don'ttell' storytelling. While they do have promo videos to show off their newestcamera, the majority show how their cameras are used and the results are prettyspectacular. It's not only the GoPro crew that posts videos but millions ofcustomers who want to share their sporting feats. Here's a compilation of the'Best of ' on YouTube that encapsulates what their cameras can do withoutmentioning the product but clearly showing it being used! video thumbnailJoin for FREE to access this video .
Write Like a Writer Do you haveexperience writing copy, fiction or non-fiction? , you don’t really need to be an expert in any genre to nailstorytelling on social media. What will grab attention, though, is creativity,boldness, and the type of message that cuts to the chase – or at least gives ahint of the amazing things to come. Depending on your audience, sometimes thiswill incorporate more of a story which includes some typical narrativeelements. Think of the hero’s journey, for instance: it typically incorporatesan unexpected hero the protagonist who finds themselves in a situation wherethey must do something life-changing save the world from destruction. If youare able to invite your audience in using the same tools that fiction writersdo, you probably will get them engaged from the get-go. Plus don't forget theimportance of SEO writing when it comes to search and social media, the rightkeywords mean getting to the right people. Here's an example from the DollarShave
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