Ad sales currently account for

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"I was so stupid. Out of 30,000 posts, this is probably the worst, stupidest post I've ever made." Yet a few weeks later, at the annual New York Times DealBook Summit, he accused brands of taking a "racketeering" stance. The company has since stopped advertising on X, and Musk is suing media watchdog group Media Matters for showing the company's ads and Nazi content on the platform.

Recently, another lawsuit was filed against the Global Alliance for bahrain number dataset Responsible Media (GARM), a coalition of major advertisers, accusing it of "collectively withholding billions of dollars in advertising revenue." The World Federation of Advertisers suspended GARM due to the lawsuit. X CEO Linda Yaccarino celebrated the end of GARM in a post on the platform. X Chief Marketing Officer Tweets About Pausing GARM It’s clear that X has had to deal with a lot of challenges in the advertising space, so what have they done about it? What is X doing to regain the attention of advertisers?  70% to 75% of X's total revenue, according to a Fortune magazine article.

This means advertising is crucial to the survival and growth of the platform. 1) Creator Positioning The first initiative launched by X is “Creator Positioning”. The feature allows advertisers to place ads next to a curated list of content creators. This means advertisers have more control over the content placed next to them, so they avoid placing ads next to offensive or controversial content.