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Let's look at examples of world-famous brands. Apple Apple Simplicity. The Apple logo is a simple apple without any unnecessary details. It is very minimalistic and easily recognizable. Recognition. The Apple logo has become one of the most recognizable in the world. Of course, the recognition of any brand depends primarily on the product and competent marketing, but a memorable logo doesn’t hurt either. Brand connection. The apple symbolizes knowledge, similar to the “apple of knowledge”, a symbol of the forbidden fruit from the biblical story, as well as the innovation and ease of use of Apple products. Nike Nike Simplicity. The Nike logo is a simple stylized swoosh.

This symbol is easy to understand. Recognition. The Nike swoosh is one of the most recognizable brands in the world. Brand connection. The logo is associated with movement, activity and sport, and perfectly reflects the Nike brand values. McDonald's McDonald's Simplicity. The Golden Web Development Services Arches are the main element of the McDonald's logo. This is a simple and easily recognizable symbol. Recognition. The golden arches are so recognizable that they can be used without the "McDonald's" text. Brand connection. The Golden Arches have become a symbol for the restaurant chain, and their shape is associated with a smile and joy, which supports the brand image.



So, it is important to create a logo that clearly conveys the values ​​and character of your brand, and is also easily recognizable even in small sizes. You can use both the logo and the brand name, as long as it is not too long. If it's too much, abbreviations are welcome. Bavarian Motor Plants (Bayerische Motoren Werke) are better known as BMW. And Durable Reliable Excellence is Durex. In translation – strength, reliability, superiority. For example, the SMMplanner avatar is a bird that is familiar to all users of the service, and SMM.school is perfectly readable even in a small size, thanks to its bright contrast.