This will help increase competitiveness with

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Impact on Brand Loyalty Customer loyalty is the barrier that prevents them from accepting the use of other businesses' products or services if they are not convinced. Therefore, you should take advantage of differences to influence customer loyalty. From there, build strong relationships with customers. competitors. 7 steps to building a differentiation strategy There are so many differentiating strategies being created every day that there is no limit. The differentiation strategy depends on the market acumen and creativity of the implementation team. However, there are still 7 basic steps to help businesses achieve differentiation. Step 1: Quality differentiation Step 2: A new function/feature Step 3: Satisfy an undiscovered need Step 4: Provide an unprecedented service Step 5: Solve many needs of many customers at the same time Step 6.


Product reliability is proven Step 7: Create easily replaceable parts, peripherals or Email Data accessories Advantages and disadvantages of the strategy The differentiation strategy will have certain advantages and disadvantages, specifically: Advantages and disadvantages of differentiation strategy Advantages and disadvantages of differentiation strategy Advantage Businesses are less susceptible to competition from competitors in the industry because there is a large number of customers loyal to the company's product brand, and the business's products and services are difficult to imitate. Differentiation strategy helps businesses create customer loyalty for their products and services. In fact, when consumers are satisfied and love your difference, it will be difficult for them to choose products and services from other brands. Product differentiation, service and customer loyalty can create barriers to other companies seeking to enter the industry.



Then, eliminating new competitors can be done easily without causing loss of benefits. This helps your business stand firm in the market and have the opportunity to occupy a monopoly position. Differentiation emphasizes positive differences compared to competitors, thus providing higher benefits to customers in addition to the ability to provide a variety of customer needs. Through this, businesses can gain many benefits and promote sustainable development. Defect When using a differentiation strategy, a business's products and services are quickly imitated by other competitors in the industry.