6 mistakes you can't make when serving via WhatsApp

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Installed on of Brazilian smartphones , WhatsApp is a powerful platform that allows an almost personal approach between brands and customers. In addition to its popularity , the application's versatility and countless useful features make this platform so powerful for creating these connections . A company's customer base can develop , customer experiences can be analyzed, product catalogs can be advertised, and customer service can be expanded with the help of WhatsApp . However, the vast majority of companies fail to fully use the platform or make critical errors while using it. With this in mind, we highlight the 6 most common mistakes made when using WhatsApp by companies. Check out! What mistakes can you not make when serving via WhatsApp? 1. Use a personal account Thinking about the logistical considerations of making a sale on WhatsApp is essential before you even start developing your customer service strategy. Therefore, to start using this application in your company, you must first obtain a WhatsApp number and a business-only account.

It may seem like common sense, but it's crucial to keep your work and personal life on separate WhatsApp accounts. Separating accounts is beneficial from an organizational point of view , defining opening hours , provides more professionalism and makes it possible to delegate the WhatsApp customer service function to other people . Furthermore, the WhatsApp Business account , the company version of the application, has a series of exclusive features that make business communication Industry Email List easier. To learn about all the features of WhatsApp Business, visit HERE . 2. Disorganized or outdated profiles Creating profiles is a point that many small and medium-sized companies get wrong. The success of your WhatsApp Business largely depends on your ability to develop and maintain an assertive commercial presentation. After all, the profile is the face of the company. It's important to remember throughout development that customers will not have trust in a business that provides an inaccurate or outdated profile.



One way to gain a customer's trust and loyalty is to simplify access to important information , such as the website, physical address, extra contact information, opening hours, among other data. 3. Irrelevant content In addition to being a great place to handle support queries , WhatsApp Business is a powerful tool for strengthening relationships with customers you've already acquired. After all, if a company wants to stay in the minds of its customers , it must publish regularly. However, due to the lack of an elaborate strategy , many companies make the mistake of publishing irrelevant content. If a company's goal is to increase its loyalty rate , it will fail if its employees continue to post meaningless status updates and send generic messages to the general public. To avoid this faux pas, your business must realize that the main purpose of WhatsApp content is to attract people's attention, maintain their interest , and demonstrate that you are familiar with them.