SEO optimization

jogoterbaire@

The SEO advantage of the company blog does not only concern (so to speak) positioning for information queries, there are other benefits. Like, for example, internal links and the attention you gain in the eyes of Google when you publish fresh content .Added to all this is the ability of the company blog to become a source of incoming links. In fact, it's much easier to get links and mentions when you have useful articles to share with the public.



Could you achieve this with a static portal full of institutional Special Data paragraphs?Lead generationThe blog helps with lead generation. It brings traffic, through banners and pop-ups, to the pages that attract potential customers and can be used as leverage to get people interested in content. That is, the famous lead magnets that download after entering the email.CommunityAnother great benefit derived from the presence of a company blog: the possibility of forming an  intimate and personal  relationship with the reader.






That is, the potential customer. Here you can answer questions, create discussions and generate content to share on social networks to spark further discussions.Here are the strategies for B2B – Image sourceIn short, the company blog is closeness to its audience. As long as it is seen as such: if you use the diary only to push commercial and self-referential content, the risk is that of wasting time and money. Despite such a delicate balance, blogging remains one of the most effective tactics when considering content marketing. Not just for B2C.