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It also includes a section on “brand voice,” which is a set of guidelines for how the company should communicate with its customers. Mailchimp has clearly used quirky humor in its style guide to build a relationship with its customers. HubSpot's style guide, on the other hand, is more professional and focuses on adding value for its customers. Finally, Airbnb's style guide is a balance between the two, offering a mix of serious and light-hearted content. As an example, here is what we find regarding Mailchimp's brand style on their site: When we write: We are clear .
We understand the world our customers live in: a world muddled by hyperbolic Chinese Singapore Phone Number List language, upselling and over-promising. We eliminate all that and prioritize clarity above all else. Because businesses come to Mailchimp to get to work, we avoid distractions like fluffy metaphors and cheap emotion plays. We are authentic . We have small businesses because we were one not too long ago. This means we understand customers' challenges and passions and speak to them in a way that is familiar, warm and approachable. We are translators . Only experts can make the difficult easy, and it's our job to demystify B2B language and truly educate.
Our humor is dry . Our sense of humor is direct, subtle and a little eccentric. snobbish. We prefer winks to shouts. We are never condescending or exclusive – we always let our customers in on the joke. I also found the Lyft company brand style guides which I make available to you here: https://consultant.marketing/lyft-guide-style-marque.pdf lyft brand style guide The guide is very comprehensive and allows you to clearly see how to present a good brand style guide. Also read: Why and how to create content for TikTok? Knowing how to put yourself in the customers' shoes Establishing a strong brand style guide is all about knowing how to put yourself in your customers' shoes: understanding their needs and desires, then creating content that meets those needs.
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發表於 2024-3-10 16:00:33